Hi, I’m Robyn Schuleman.

A business and finance writer who helps B2B clients and their customers make sense of complex topics.

I’ve been helping ambitious entrepreneurs, fintechs, SaaS scale-ups and FSPs find the right words (and then figure out what to do with them) since 2013.

You might have seen some of my work for the likes of Kriya, Capitalise, Soldo, ClearBank, Third Bridge and 1st Formations – to name a few.

I started James and Joy in 2021, fresh off maternity leave and in the midst of a phased lock down exit.

I could give you a polished version of that founding story, but instead I’ll show you how I launched the business on LinkedIn.

That should also give you a good idea of who I am as a writer and the kind of unconventional creativity you can expect when you work with James and Joy.

Follow me on LinkedIn for more silly (and some serious) posts, plus insight into my experience.

If you’re looking for all the nitty gritty details, let me know and I’ll send over a copy of my CV.